California’s New Data Broker Law Could Be The First Of Many

California has once again taken the lead in privacy regulations with the passage of the Delete Act, a new law that requires data brokers to delete all information collected about an individual upon request. This law goes beyond previous privacy protections by mandating the complete destruction of all data gathered about an individual, rather than just removing information collected directly from the person. In addition, the law grants increased authority to the California Privacy Protection Agency to regulate the industry and requires data brokers to register with the agency. This groundbreaking legislation is expected to inspire similar laws in other states, as California has a history of influencing data privacy legislation. However, proponents of stricter regulations will remain vigilant to prevent industry members from pushing for watered-down versions of the law. While federal efforts to pass comprehensive data privacy legislation have stalled, the success of state laws like California’s may reignite discussions in Congress.

California’s New Data Broker Law Could Be The First Of Many

California’s New Data Broker Law Could Be The First Of Many

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Overview of California’s New Data Broker Law

California’s stringent privacy regulations have taken a step further with the enactment of the Delete Act. Governor Gavin Newsom signed this law, which mandates data brokers to delete all information collected about an individual upon the citizen’s request. The scope of the law extends to service providers and contractors associated with data brokers as well. Notably, citizens only need to file a single request, and data brokers are then responsible for deleting the individual’s information once every 45 days. This law sets California apart from other states with data privacy laws, as it goes beyond simply removing information collected directly from the person. Instead, it requires the destruction of all information gathered about an individual when requested.

Requirements of the Delete Act

Under the Delete Act, data brokers are required to register with the newly formed California Privacy Protection Agency (CPPA), which will regulate the industry and develop the necessary regulations. The registry of data brokers will be made public by the CPPA. Additionally, the law restricts data brokers from sharing or selling new personal information about a consumer once a deletion request has been filed. The law is set to take effect on January 1, 2026, allowing the CPPA almost two years to develop and implement the regulations. However, legal challenges may arise, potentially delaying the effective date of the new regulations.

Role of the California Privacy Protection Agency

The California Privacy Protection Agency has been given increased authority by the Delete Act to regulate the data broker industry. As the agency responsible for implementing the new regulations, it will play a crucial role in overseeing compliance and monitoring data brokers’ activities. The CPPA will also be responsible for maintaining a public registry of data brokers, providing transparency and accountability in the industry.

Timeline and Potential Legal Challenges

The Delete Act is scheduled to take effect on January 1, 2026, providing the CPPA ample time to draft and finalize the regulations. However, it is not uncommon for new regulations to face legal challenges that could potentially delay implementation. As the first law of its kind in the country, it is likely that legal challenges will arise, testing the boundaries and constitutionality of the Delete Act. These challenges could lead to revisions or adjustments to the law, further extending the timeline for full implementation.

Implications of California’s New Law

California has a history of leading the way in ambitious data privacy legislation, and the passage of the Delete Act reinforces this reputation. The success of this law is expected to inspire other states, particularly those with more liberal-leaning policies, to follow suit. California’s previous data privacy legislation has already served as a template for other states, and it is likely that the Delete Act will have a similar effect. However, industry-backed legislation may emerge, seeking to install some protections without going as far as the original bill. Privacy advocates will be cautious of such efforts and aim for stronger regulations to ensure comprehensive data protection.

Likelihood of Other States Following Suit

Given California’s influence on data privacy legislation, it is highly likely that other states will follow suit and enact similar laws. The success of the Delete Act will inspire lawmakers to prioritize data privacy and enact stricter regulations. This trend has been observed in the past with California’s previous data privacy legislation and climate disclosure laws. As more states adopt similar laws, a patchwork of regulations may emerge, creating challenges for businesses operating across different jurisdictions. To mitigate this, industry groups may coordinate efforts to establish a common template for data privacy legislation across states.

Concerns About Industry-Backed Legislation

While industry groups may propose alternative legislation that provides some level of data protection, privacy advocates and proponents of stronger regulations will be cautious. Industry-backed legislation often falls short of the comprehensive safeguards needed to protect individuals’ data. It is crucial to avoid diluting the intent and effectiveness of data privacy laws by allowing industry influences to water down regulations. Striking a balance between industry concerns and individual rights will be a challenge as states navigate the landscape of data privacy legislation.


California’s new data broker law, the Delete Act, marks a significant milestone in data privacy regulation. With its stringent requirements and focus on individual rights, it is likely to serve as a template for other states. The efforts of California in enacting comprehensive data privacy laws will likely reignite discussions on a federal level. However, the states are still expected to be the primary driving force behind new data privacy measures. As new laws are passed, it is crucial to ensure that they maintain a high level of protection for individuals while addressing industry concerns. California’s Delete Act sets the stage for a new chapter in data privacy regulation, emphasizing the need for comprehensive safeguards in an increasingly data-driven world.


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